Why Vertically Integrate? There are other reasons for this vertical integration besides increased market share. These mammoth conglomerates create a tightly secured network by purchasing forwards and backwards in the supply chain, buying new labels, manufacturing companies, and distributing companies. Their established distribution systems have become highly elaborate and expensive creating a barrier to entry within the industry. No small firms can enter and compete because it is too difficult to establish themselves to compete against the giants. Therefore, the giants maintain a competitive advantage by being able to dominate and sometimes even manipulate the industry.
Why Horizontally Integrate? Why, then, would these giants also seek to horizontally integrate if they already own more than 80% of the industry? We have to consider that these large companies are also competing against each other. To do this, they must each find an unconquered niche within the music industry and try to secure it for themselves. They might do this by specializing in one genre of music such as country music or by conquering a new market in a new country. By buying all the labels in a certain genre or by establishing another distribution channel in a rising market, these huge companies can maintain a competitive advantage over their competitors. ------------------------------Introduction ------------------------------ Horizonal vs. Vertical ------------------------------ The Rise of the Big Six/Five ------------------------------ Changing Tastes and Genres ------------------------------ Instant Gratification ------------------------------ The Influence of Technology ------------------------------ Value-Added Chain ------------------------------ EMI and Time Warner ------------------------------ Global Interaction Perspective ------------------------------ Imports & Exports ------------------------------ "Big Six Profile ------------------------------ Return to The Industry page
Computer DJing Industry Survey The purpose of the survey is to collect product-anonymous information about computer DJs, which we will aggregate and publicly share with the hardware manufacturing and software development community community. The survey features multi questions, and upon completion you will be entered in a drawing to win some great prizes and software. All responses will remain completely anonymous and no personal information will be shared, harvested or sold.
The more completed surveys we get, the better our data will be, meaning our findings will be of greater interest to the hardware manufacturing and software development community. Be sure to take the survey! All of your information will remain anonymous, and once we receive enough responses, we'll announce when we'll publish the data.
Click here to take survey.
Educational Review Material
DJ Summit Review DVDs
Did you miss last years Computer DJ Summit? After two years of coveing many 101 topics, future Summits will now focus on advanced learning. If you missed the wealth of information shared during the Summit you will find several review DVDs now available in the official CPS Store. These DVDs will catch you up for future events. DVDs ar available in two disc sets and mega sets. Click here for details.
General Program Details
CPS Certification Gives an Edge
In a white paper titled Certification: Networking With the Best, George R. Conrade, wrote, "Certification is an excellent way to gain a competitive edge and give proof of your abilities, knowledge, and level of skill. To be certified in any profession, whether it's as a Certified Public Accountant (CPA) or as a CPS Certified Disc Jockey (CPSDJ), means you have joined a network of individuals who meet consistent, knowledge-based standards of ability, position, experience-even ethics. When you pursue certification, you're testing yourself against these standards of proficiency." Click here for details.
Computer DJ/VJ/KJ Summit/Cruise
Special announcement... The Digital DJ Summit/Cruise will began in Tampa, Florida. This years event will be groundbreaking for the novice and experienced Disc Jockey. Anyone “already” or “planning” to mix mp3s or other music file format with hardware, software or combination of both. Block your schedule and don't forget to attend the Monday evening " Weddings Ground-0" seminar to discover the plans for the 2019 Summit.
NOTICE: The 2019 Summit is a B.Y.O.L where you can plug-into the live experience.
LAST UPDATED:
August 20, 2007
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