Marketing Marketing generally involves promotion, sales and merchandising, and publicity and advertising.
----- Promotion includes CD giveaways, radio broadcasting, mailings, and individual location promoters who travel to "hot spots" such as universities and concert pavilions.
----- Sales and Merchandising includes different price points, choosing location and markets, designing display units, and individual artist merchandising like stickers, hats, and shirts.
----- Publicity and Advertising may include production and distribution of posters, billboards, flyers. Talk shows and radio appearances are designed to bring attention to the artist and their new work. Artists can also get attention through media channels and reviews. More importantly, concert tours are used to promote new album releases.
The internet has brought about a new style of marketing for artists. Artists can use new online distributorships such as mtv.com and amazon.com. Many bands even have their own websites that serve as both a promoter and distributer. Samples of music can often be found on the web. The internet adds another media channel for the artist to be known throughout the world. .
Computer DJing Industry Survey The purpose of the survey is to collect product-anonymous information about computer DJs, which we will aggregate and publicly share with the hardware manufacturing and software development community community. The survey features multi questions, and upon completion you will be entered in a drawing to win some great prizes and software. All responses will remain completely anonymous and no personal information will be shared, harvested or sold.
The more completed surveys we get, the better our data will be, meaning our findings will be of greater interest to the hardware manufacturing and software development community. Be sure to take the survey! All of your information will remain anonymous, and once we receive enough responses, we'll announce when we'll publish the data.
Click here to take survey.
Educational Review Material
DJ Summit Review DVDs
Did you miss last years Computer DJ Summit? After two years of coveing many 101 topics, future Summits will now focus on advanced learning. If you missed the wealth of information shared during the Summit you will find several review DVDs now available in the official CPS Store. These DVDs will catch you up for future events. DVDs ar available in two disc sets and mega sets. Click here for details.
General Program Details
CPS Certification Gives an Edge
In a white paper titled Certification: Networking With the Best, George R. Conrade, wrote, "Certification is an excellent way to gain a competitive edge and give proof of your abilities, knowledge, and level of skill. To be certified in any profession, whether it's as a Certified Public Accountant (CPA) or as a CPS Certified Disc Jockey (CPSDJ), means you have joined a network of individuals who meet consistent, knowledge-based standards of ability, position, experience-even ethics. When you pursue certification, you're testing yourself against these standards of proficiency." Click here for details.
Computer DJ/VJ/KJ Summit/Cruise
Special announcement... The Digital DJ Summit/Cruise will began in Tampa, Florida. This years event will be groundbreaking for the novice and experienced Disc Jockey. Anyone “already” or “planning” to mix mp3s or other music file format with hardware, software or combination of both. Block your schedule and don't forget to attend the Monday evening " Weddings Ground-0" seminar to discover the plans for the 2019 Summit.
NOTICE: The 2019 Summit is a B.Y.O.L where you can plug-into the live experience.
LAST UPDATED:
August 20, 2007
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