CHICAGO, Illinois -- September 07, 2004:
It’s the new millennium and virtually every business from the corner bakery to your local barbershop has a website. You and probably every other mobile DJ in your market have some sort of site, whether it’s a simple one-page billboard, or a fancy multiple-page brochure. But as prospective brides and party planners search the web for a reputable disc jockey for their event, what makes your company stand out? What makes your website different from all the rest? What will entice them to spend more time on your site and not just go on to the next?
DJ Intelligence has come up with the solution. It’s a set of highly interactive tools that any DJ can add on to their existing website. Originally developed as an online music search system, the company has expanded its line of website applications to now include over a dozen totally customizable tools that can add on to any site.
The concept is simple. The interactive tools themselves are hosted on DJ Intelligence’s servers located on-site in their Chicago facilities. What this means is that there is no programming required, no software to download or install, and no changes necessary to your existing website hosting. In fact, the developers of DJ Intelligence say that any or all of these tools can be added to any existing website, regardless of where you have it hosted, in under 5 minutes.
So what kind of tools are we talking about? Tools for getting inquiries, booking the event, and complete event planning, all on your website. For example, allow your website visitors to check your real-time availability for their event date, and then request additional information. Or, perhaps you would like to provide them with an instant price quote dynamically created for their unique entertainment requirements.
Once they’re ready to reserve your services, provide your clients with the ability to book their event online and generate a custom-created contract. You can even give your clients the freedom of making online credit card payments towards their event deposit or balance. This can all be done with no merchant account required.
Allowing your clients to plan their event on your website is fun and organized. You can design and create your own event planning forms and event timelines that your clients can use to synchronize all the specific details of their event. All forms are savable for ongoing progress, which means that your clients can plan their event at their leisure. DJ Intelligence’s flagship tool, the online music database, will give your clients the power to search your most up-to-date song list and create up to 4 custom request lists for their event.
Once the event is complete, you may want to ask your clients to take your online customer satisfaction survey which you specifically designed just for their type of event. And using the website referral tool, you can generate new leads from family members, friends, and co-workers of past clients.
There are many other tools that come with the package, including a password-protected client access area for secure online event planning. All of the interactive tools are explained in detail along with demo sites at www.djintelligence.com.
Of course the next question is, “if these tools are not hosted my website, won’t clients know they are leaving to go to a 3rd party site?” And the answer is, no, they won’t. DJ Intelligence tools are completely customizable to match the look & feel of your existing website. You have full control over all the cosmetic settings, including font, colors, background image, logos, navigation, and much more. Simply put, your clients will never know they are leaving your site. And the tools will look just as unique as your main website.
There are a number of ways DJ Intelligence tools can integrate into your existing website. It’s as simple as creating a basic text link (hyperlink) on your web pages. But some DJs get more creative and use button links, pop-up windows, or even frames. Some of the tools can actually go right onto your web pages using I-FRAMES. Some of the best integration is so seamless that even DJ Intelligence developers don’t recognize their tools when visiting the DJ’s site. When you activate an account with DJ Intelligence, you are provided a Control Panel for customizing and controlling all of your tools. In this Control Panel is a Code Builder section where you simply “cut & paste” all the HTML code you’ll need to add the tools to your website. You do not need to be fluent in HTML or programming. And if you work with any type of editor such as FrontPage or Dream Weaver, DJ Intelligence tools will work as well.
There are hundreds of settings that can be tweaked to your liking using the Control Panel. But rest assured that it’s organized in a simple, graphical manner so you will not get overwhelmed. It’s simple enough for the beginner, yet powerful enough for the website pro. Also included in the Control Panel is a Client Sessions area where you can monitor the progress of your clients as they plan their event on your website. One of the dozens of “advanced” features worth mentioning is the wireless email. You can set up your DJ Intelligence tools so that every time a lead comes in through your website, it sends a copy of it to your cell phone, PDA, or other wireless device. So no matter where you are, you can immediately call the prospective client to follow up on their visit to your site.
The latest release of DJ Intelligence, Version 3.0, takes the software to a whole new level. Originally the tools were “static” which meant that you could not change any of the questions on any of the forms. With the new version, the developers give you full control over every question that appears on planners, timelines, surveys, contracts, forms, and more. In addition, you can create as many planning forms, timelines, and surveys as you wish. There are no limits on what you can do and how you can use the tools.
DJ Intelligence boasts 99.9% uptime, 100% secure data storage behind a firewall, and regular off-site backups. Simply put, your data is secure and your site will remain fully operational, no matter what
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